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Annual review 2022

Three minute insights:

Social outcomes

Pursuing social inclusion and improved outcomes for people and communities delivers better performing projects, services and organisations.”

Kerry Scott, global practice leader for social outcomes

Kerry Scott

What is the hot issue and who is affected?

When services or facilities are not accessible, or when projects have adverse impacts on individuals and communities, service providers and developers can face a backlash. Increasingly, social media is giving people a powerful voice.

When people feel excluded, the consequences are significant. Lack or loss of public support gives rise to project delays and can cause reputational damage. It becomes harder for organisations to win new customers and retain existing ones, recruit staff, attract investors and stay on the right side of regulators.

Social outcomes are an important workplace issue too. For all organisations, shifting markets require constant change. But the pace and scale of change brought about by digitalisation and decarbonisation, for example, are greater than ever. Employers need sufficiently skilled workers who understand the required change, are aligned with the organisational vision and culture, and display the necessary behaviours. Equally, employees need support and encouragement to play their part.

What are the risks of not acting?

Failing to consider and pursue inclusive outcomes for customers, the public and employees results in suboptimal performance of projects, services and organisations. This failing also exacerbates social inequalities. For businesses, the potential risks are reduced revenues and financial capacity, loss of social licence to operate, increased regulatory pressure and tougher borrowing terms.

What are the benefits?

The reverse: Pursuing social inclusion and improved outcomes for people and communities delivers better performing, more responsive and sustainable projects, services and organisations.

How can we help?

We have specialist skills in advancing social outcomes that we apply alongside our core expertise in engineering, management and development. These include design for accessibility and inclusion, achieved by engaging with and consulting communities. We seek to work with clients to go beyond compliance and achieve truly positive outcomes. Get the conversation right, with the right people, and the solutions work better for everyone.

We have defined social outcomes against five themes which we aim to deliver through our projects – accessibility, inclusion, empowerment, resilience, and wellbeing. These themes make up our social outcomes framework, which we can use with clients on any project to set goals and measure social performance.

Digital innovation has a huge part to play here. Over recent years we have curated and codified our social experience and expertise, to develop several quick and intuitive ways in which to embed social considerations into project delivery.

For example, we developed EDIT, a tool to appraise equality, diversity and inclusion benefits of investments on strategic road network. EDIT is now deployed by the UK’s National Highways agency on every new project.

In 2022 we launched the Social Transformation Model (STM), a digital solution that enables our project teams and clients to select and define the social outcomes they want to achieve, and embed them into projects, across the whole project lifecycle. STM is designed to drive greater ambition for social inclusion in projects across all sectors, in mature and emerging countries alike.

We are also developing People and Planet, a digital solution to better integrate social and environmental analysis into decision-making. It combines open data with clients’ own data. Social and environmental risks and opportunities are displayed on maps and dashboards.

Mott MacDonald’s purpose is centred on social outcomes, enabled by the application of technical excellence and innovation. The project case studies featured as part of this review of 2022 show how.


Annual review 2022

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